Download here: http://gg.gg/o0yd0
Five SEO tips that capture holiday attention and boost sales. Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work than there are hours in the day. Your Holiday Marketing Campaign Checklist: 6 Essentials. Don’t miss your chance to skyrocket your sales during the holidays. Use this checklist to develop an efficient holiday marketing campaign. Source: Pinterest. Here are some examples of holiday email marketing ideas along these lines: Offers for new subscribers: Show people who weren’t around for last year’s holiday email marketing campaign how you can help them find what they’re looking for. Offer something exclusive, like a discount on a specific item or a free promotional. Salesforce predicts 30% year-over-year growth in overall global digital commerce this holiday season (up from 8% growth in 2019) and 34% growth in the U.S. (up from 12% in 2019). Nov 10, 2020 - Don’t leave your customers out in the cold! Use these marketing tips and ideas to make the most of the spike in holiday traffic and spending, and create a positive impression of your small business that will last long into next year.
In this article we will discuss Pinterest marketing tips for this Holiday season.
Why use Pinterest for your Holiday Promotions
*71% of small businesses NEVER use Pinterest? Imagine the potential, as it’s likely your competition simply hasn’t caught on yet.
*Conversion rates for Pinterest traffic are 50% higher than converstion rates from other traffic
*Pinterest is the top converting social media site for “Top of the Funnel” advertising
*Pinterest users spent about 2.1 billion minutes on the site in 2012, with women making up 70% of its web audience.
*Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.
*Pinterest pins which include prices receive 36% more likes than those which do not.
*Pinterest generates 4 times more revenue as Twitter and 27% more revenue per click than Facebook.
*47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
*Since May 2012, Pinterest traffic has more than doubled in size.
*Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook.
*Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration.
*Over 20% of Facebook users are on Pinterest daily.
*How do women use Pinterest for Holiday Shopping Ideas:
*60% To get Gift Ideas
*26% To create a list of gifts I want to share with those who are buying gifts for me
*23% Top in photos of gifts I’ve bought/made for others
*36% TO do research on gifts I’m already considering buying for others
HOW to use Pinterest for your Holiday Marketing Strategy
1. Create a Trending Topic Board
Use items such as Christmas Decor, Christmas Recipes, Christmas Gift Ideas. Tip: Don’t forget to add prices!
Trending topics on Pinterest see a 94%increase in clickthrough rate.
2. Holiday Contest – Pin it to Win it!
Create a contest where users have to pin images to their boards to participate. Winner is the image with the most repins.
Panasonic launched a Pin it to Win It contest that generated over 10,000 photo submissions.
3. Run Pinterest Only Sales7 Pinterest Marketing Tips For The Holiday Seasons
Put products on sale, and make the sale price available to people who repin the product image. They will have to enter a coupon code that only appears on your Pinterest page.
Tip: Sellers need to make sure that their images link directly to a page where a person can purchase an item
4. Create a Pin it if you Love it Contest
Encourage your users to create boards dedicated to your products. Here’s an example of an excellent “Pin it if you love it” contest:
The rules for the contest would include:
1. Encourage people to create a board dedicated to your contest
2. Pin images to your boards including images from your company’s Pinterest page or images on your website
3. Have them link their boards to the contest page as the official entry
By following these steps you can create an AWESOME Pinterest prescence that will create traffic and Holiday sales!
Pinterest Statistics Sources:
Vertical Response
VentureBeat: 1, 2, 3
Comscore
Shopify
BlogHer
ShareAHolic
BizrateInsights
Therealtimereport: 1, 2
Visual.lyThe following two tabs change content below.BioLatest PostsMarcela De VivoSearch engine marketing expert with 15 years of experience in the industry, working with small mom and pop shops as well as large corporate websites. I have experience with all aspects of inbound marketing, including SEO, Link Building, Social Shares, Usability, Conversions, PPC, Email Marketing, and more.Latest posts by Marcela De Vivo (see all)
*The Evolution of Data: Creating Intent-Led Digital Strategies - 29 January, 2019
*Productive Things To Do When You Are a Freelancer Job-Hunting - 18 July, 2018
*What KPIs Should I be Using to Measure my SEO Campaign - 21 July, 2017TAGS: using pinterest for marketing
Was Pinterest a part of your holiday marketing plan last year?
Even if you’re brand new to Pinterest, the holiday season is a great time to start.
People use Pinterest to decide what to buy and how to celebrate during the holiday season. Making sure your business is visible could drive more attention and increase end-of-year sales for your business.
Pinterest also fits in perfectly with your holiday email marketing strategy — giving you the chance to create collections of gift ideas and promote them to your email audience.
Here are four reasons you should use Pinterest for your holiday promotions:1. People use Pinterest to look for gifts.
According to Pinterest, 3 billion holiday gift pins are created each year. And users aren’t shy about shopping there — 82 percent of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
Think of Pinterest as an online catalog or a shopping search engine. Pinterest users routinely search the site to find products they want to buy. And because Pinterest is a visual social network, the images that show up in that search make the purchasing process easier. The Crafty Yankee, a retail store in Lexington, MA, created a gift guide on Pinterest and invited their employees to guest-pin on the board to share their ideas.
Tip: Take advantage of the shopping mindset on Pinterest. Create a board that has gift idea pins of your products arranged by theme to help for those hard-to-buy-for people on shoppers’ lists. Tell people about your Pinterest activity by linking to your account, boards, and pins from all of your other online marketing (including your email newsletters and promotions!).2. People are probably pinning from your website already.
Your business doesn’t need to have an official Pinterest account for its content to be pinned on Pinterest. Anyone can pin an image from your webpage on Pinterest.
Don’t believe me? You can see what images have been pinned from your site by going to www.pinterest.com/source/yourwebsitename.
Find out what people have been pinning from your website lately. This will show you what’s popular among your customers on Pinterest. Learn from what’s getting the most attention and start creating and promoting content around those products or topics.
Tip: To create a Pinterest account for your business, get started by going to business.pinterest.com. Then, take your Pinterest game up a notch by connecting your website to your Pinterest page to have access to Pinterest analytics. These reports will give you more information on what your most popular pins are, what your audience is looking for, and how your account has grown over time.3. Rich pins will do some of the work for you.
Pinterest has four types of rich pins, which take information from your website or other resources and add it to your pin. There are; app, product, recipe, and article pins. The product pins are the most important type of rich pin for holiday promotions because they provide real-time pricing, product availability, your business name, and your website URL.Tips For The Holiday Season
Add Pinterest’s rich pin code to your site, and it will automatically pull it in when anyone pins those products to Pinterest. Even better: When you reduce the price of your items, Pinterest’s rich pin code will recognize it, and Pinterest will send the pinners an email telling them that your item is on sale. Those pinners are only a few clicks away from making a purchase from you.
Tip: Pin eye-catching product photos, and use descriptive keywords that will help get your pins found. Do a search for similar items on Pinterest to get ideas for what keywords will work, and explore Pinterest’s interests tool to see what the most popular pins are for specific topics.4. Boost your holiday business with promoted and buyable pins
You can raise even more awareness of your products by using Pinterest’s recently released advertising features: promoted pins and buyable pins.
Promoted pins are regular pins that are a form of advertising. You pay to have them seen by more people in their Pinterest feed. You can choose how much you want to spend, and the goal that you want to reach: boost engagement (repins or clicks) or getting traffic back to your website.
Buyable pins make it easy for pinners using mobile or tablets to purchase products without leaving the Pinterest app. Buyable pins add a big blue “Buy it” button at the top of the pin. After a pinner clicks the button, they can make their purchase in the Pinterest app with a credit card or Apple Pay.
Tip: Test your pins out organically before putting money behind them, and monitor your Pinterest analytics to find out what’s doing well. Promote or set up buyable pins for your most popular content.Need more tips making the most out of your holiday marketing?
If you haven’t yet, set up your Pinterest Business account today and create your first board of holiday gift ideas.
If you’re already on Pinterest and want to introduce something new, give one of these ideas a try today.
Doing the work now will save you time when the busy holiday season finally arrives.
Check out more posts, guides, videos and other resources on the Constant Contact blog, or visit Constant Contact’s holiday resources page.
Download here: http://gg.gg/o0yd0
https://diarynote.indered.space
Five SEO tips that capture holiday attention and boost sales. Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work than there are hours in the day. Your Holiday Marketing Campaign Checklist: 6 Essentials. Don’t miss your chance to skyrocket your sales during the holidays. Use this checklist to develop an efficient holiday marketing campaign. Source: Pinterest. Here are some examples of holiday email marketing ideas along these lines: Offers for new subscribers: Show people who weren’t around for last year’s holiday email marketing campaign how you can help them find what they’re looking for. Offer something exclusive, like a discount on a specific item or a free promotional. Salesforce predicts 30% year-over-year growth in overall global digital commerce this holiday season (up from 8% growth in 2019) and 34% growth in the U.S. (up from 12% in 2019). Nov 10, 2020 - Don’t leave your customers out in the cold! Use these marketing tips and ideas to make the most of the spike in holiday traffic and spending, and create a positive impression of your small business that will last long into next year.
In this article we will discuss Pinterest marketing tips for this Holiday season.
Why use Pinterest for your Holiday Promotions
*71% of small businesses NEVER use Pinterest? Imagine the potential, as it’s likely your competition simply hasn’t caught on yet.
*Conversion rates for Pinterest traffic are 50% higher than converstion rates from other traffic
*Pinterest is the top converting social media site for “Top of the Funnel” advertising
*Pinterest users spent about 2.1 billion minutes on the site in 2012, with women making up 70% of its web audience.
*Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.
*Pinterest pins which include prices receive 36% more likes than those which do not.
*Pinterest generates 4 times more revenue as Twitter and 27% more revenue per click than Facebook.
*47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
*Since May 2012, Pinterest traffic has more than doubled in size.
*Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook.
*Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration.
*Over 20% of Facebook users are on Pinterest daily.
*How do women use Pinterest for Holiday Shopping Ideas:
*60% To get Gift Ideas
*26% To create a list of gifts I want to share with those who are buying gifts for me
*23% Top in photos of gifts I’ve bought/made for others
*36% TO do research on gifts I’m already considering buying for others
HOW to use Pinterest for your Holiday Marketing Strategy
1. Create a Trending Topic Board
Use items such as Christmas Decor, Christmas Recipes, Christmas Gift Ideas. Tip: Don’t forget to add prices!
Trending topics on Pinterest see a 94%increase in clickthrough rate.
2. Holiday Contest – Pin it to Win it!
Create a contest where users have to pin images to their boards to participate. Winner is the image with the most repins.
Panasonic launched a Pin it to Win It contest that generated over 10,000 photo submissions.
3. Run Pinterest Only Sales7 Pinterest Marketing Tips For The Holiday Seasons
Put products on sale, and make the sale price available to people who repin the product image. They will have to enter a coupon code that only appears on your Pinterest page.
Tip: Sellers need to make sure that their images link directly to a page where a person can purchase an item
4. Create a Pin it if you Love it Contest
Encourage your users to create boards dedicated to your products. Here’s an example of an excellent “Pin it if you love it” contest:
The rules for the contest would include:
1. Encourage people to create a board dedicated to your contest
2. Pin images to your boards including images from your company’s Pinterest page or images on your website
3. Have them link their boards to the contest page as the official entry
By following these steps you can create an AWESOME Pinterest prescence that will create traffic and Holiday sales!
Pinterest Statistics Sources:
Vertical Response
VentureBeat: 1, 2, 3
Comscore
Shopify
BlogHer
ShareAHolic
BizrateInsights
Therealtimereport: 1, 2
Visual.lyThe following two tabs change content below.BioLatest PostsMarcela De VivoSearch engine marketing expert with 15 years of experience in the industry, working with small mom and pop shops as well as large corporate websites. I have experience with all aspects of inbound marketing, including SEO, Link Building, Social Shares, Usability, Conversions, PPC, Email Marketing, and more.Latest posts by Marcela De Vivo (see all)
*The Evolution of Data: Creating Intent-Led Digital Strategies - 29 January, 2019
*Productive Things To Do When You Are a Freelancer Job-Hunting - 18 July, 2018
*What KPIs Should I be Using to Measure my SEO Campaign - 21 July, 2017TAGS: using pinterest for marketing
Was Pinterest a part of your holiday marketing plan last year?
Even if you’re brand new to Pinterest, the holiday season is a great time to start.
People use Pinterest to decide what to buy and how to celebrate during the holiday season. Making sure your business is visible could drive more attention and increase end-of-year sales for your business.
Pinterest also fits in perfectly with your holiday email marketing strategy — giving you the chance to create collections of gift ideas and promote them to your email audience.
Here are four reasons you should use Pinterest for your holiday promotions:1. People use Pinterest to look for gifts.
According to Pinterest, 3 billion holiday gift pins are created each year. And users aren’t shy about shopping there — 82 percent of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
Think of Pinterest as an online catalog or a shopping search engine. Pinterest users routinely search the site to find products they want to buy. And because Pinterest is a visual social network, the images that show up in that search make the purchasing process easier. The Crafty Yankee, a retail store in Lexington, MA, created a gift guide on Pinterest and invited their employees to guest-pin on the board to share their ideas.
Tip: Take advantage of the shopping mindset on Pinterest. Create a board that has gift idea pins of your products arranged by theme to help for those hard-to-buy-for people on shoppers’ lists. Tell people about your Pinterest activity by linking to your account, boards, and pins from all of your other online marketing (including your email newsletters and promotions!).2. People are probably pinning from your website already.
Your business doesn’t need to have an official Pinterest account for its content to be pinned on Pinterest. Anyone can pin an image from your webpage on Pinterest.
Don’t believe me? You can see what images have been pinned from your site by going to www.pinterest.com/source/yourwebsitename.
Find out what people have been pinning from your website lately. This will show you what’s popular among your customers on Pinterest. Learn from what’s getting the most attention and start creating and promoting content around those products or topics.
Tip: To create a Pinterest account for your business, get started by going to business.pinterest.com. Then, take your Pinterest game up a notch by connecting your website to your Pinterest page to have access to Pinterest analytics. These reports will give you more information on what your most popular pins are, what your audience is looking for, and how your account has grown over time.3. Rich pins will do some of the work for you.
Pinterest has four types of rich pins, which take information from your website or other resources and add it to your pin. There are; app, product, recipe, and article pins. The product pins are the most important type of rich pin for holiday promotions because they provide real-time pricing, product availability, your business name, and your website URL.Tips For The Holiday Season
Add Pinterest’s rich pin code to your site, and it will automatically pull it in when anyone pins those products to Pinterest. Even better: When you reduce the price of your items, Pinterest’s rich pin code will recognize it, and Pinterest will send the pinners an email telling them that your item is on sale. Those pinners are only a few clicks away from making a purchase from you.
Tip: Pin eye-catching product photos, and use descriptive keywords that will help get your pins found. Do a search for similar items on Pinterest to get ideas for what keywords will work, and explore Pinterest’s interests tool to see what the most popular pins are for specific topics.4. Boost your holiday business with promoted and buyable pins
You can raise even more awareness of your products by using Pinterest’s recently released advertising features: promoted pins and buyable pins.
Promoted pins are regular pins that are a form of advertising. You pay to have them seen by more people in their Pinterest feed. You can choose how much you want to spend, and the goal that you want to reach: boost engagement (repins or clicks) or getting traffic back to your website.
Buyable pins make it easy for pinners using mobile or tablets to purchase products without leaving the Pinterest app. Buyable pins add a big blue “Buy it” button at the top of the pin. After a pinner clicks the button, they can make their purchase in the Pinterest app with a credit card or Apple Pay.
Tip: Test your pins out organically before putting money behind them, and monitor your Pinterest analytics to find out what’s doing well. Promote or set up buyable pins for your most popular content.Need more tips making the most out of your holiday marketing?
If you haven’t yet, set up your Pinterest Business account today and create your first board of holiday gift ideas.
If you’re already on Pinterest and want to introduce something new, give one of these ideas a try today.
Doing the work now will save you time when the busy holiday season finally arrives.
Check out more posts, guides, videos and other resources on the Constant Contact blog, or visit Constant Contact’s holiday resources page.
Download here: http://gg.gg/o0yd0
https://diarynote.indered.space
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